Tag Archives: michelle williams

H&M Goes Glamour Conscious With New Fashion Line

26 Mar
Glamour has a new name and IT’s called Sustainable!  With H&M making lines that are Moving in celebrity circles there is bound to be lots of publicity to herald ecologically conscientious clothing that is unashamed to be worn at very public events. Designers are well aware of the movement towards using more sustainable and ethical means of producing garments.  Now more than ever has technology provided the best advances in using alternative methods of manufacturing fabrics and recycling old ones.  It would be criminal not to utilize the now refined  methods of reconstituting what was typically discarded and buried into land fills.  What has stopped the most successful designer houses from going completely ecological is somewhat baffling.  Since many suppliers now are moving into using the recycled materials, it is more plentiful than ever and cost effective.  However as designers are being urged to use the sustainable, organic, and eco platforms there will be a more political agenda to face when it becomes blatantly clear that no manufacturer will be allowed to produce without a  sustainable business plan.  That may be serveral years away, but it has to be planned out as the advance of  the sustainable movement plays a key role in how a person is viewed in the commercial world.  The U.S. and Europe are rather big players in pushing the movement as a main stream theme among consumers who are being taught the consequences of not being eco conscious with their purchases and living habits. IT will become a status symbol as well. 
valentino dress made of recycled plastic bottles

Olivia Firth in Valentino recycled plastic bottle gown at the 84th Academy Awards

Michelle Williams for blog The Stella Terra
Michelle Williams wears H&M

H & M will launch their Eco Fashion Line which includes organic hemp, cotton, and recycled polyester on April 12th, 2012 at 100 global stores and online.