Tag Archives: eco fashion

H&M Goes Glamour Conscious With New Fashion Line

26 Mar
Glamour has a new name and IT’s called Sustainable!  With H&M making lines that are Moving in celebrity circles there is bound to be lots of publicity to herald ecologically conscientious clothing that is unashamed to be worn at very public events. Designers are well aware of the movement towards using more sustainable and ethical means of producing garments.  Now more than ever has technology provided the best advances in using alternative methods of manufacturing fabrics and recycling old ones.  It would be criminal not to utilize the now refined  methods of reconstituting what was typically discarded and buried into land fills.  What has stopped the most successful designer houses from going completely ecological is somewhat baffling.  Since many suppliers now are moving into using the recycled materials, it is more plentiful than ever and cost effective.  However as designers are being urged to use the sustainable, organic, and eco platforms there will be a more political agenda to face when it becomes blatantly clear that no manufacturer will be allowed to produce without a  sustainable business plan.  That may be serveral years away, but it has to be planned out as the advance of  the sustainable movement plays a key role in how a person is viewed in the commercial world.  The U.S. and Europe are rather big players in pushing the movement as a main stream theme among consumers who are being taught the consequences of not being eco conscious with their purchases and living habits. IT will become a status symbol as well. 
valentino dress made of recycled plastic bottles

Olivia Firth in Valentino recycled plastic bottle gown at the 84th Academy Awards

Michelle Williams for blog The Stella Terra
Michelle Williams wears H&M

H & M will launch their Eco Fashion Line which includes organic hemp, cotton, and recycled polyester on April 12th, 2012 at 100 global stores and online.



Sustainable Chic Designer On The Move: Carrie Perry wins prize at Amsterdam Fashion Week

16 Feb

Carrie Perry is someone to watch in the newest echelon of the fashion world that is cultivating a following for sustainability.  I’ve profiled her before  now doing it again because she keeps making headlines in the fashion press and she is an indie fashion designer.  She recently took home a prize of 15,000 at Amsterdam Fashion Week for her innovative designs that project confident, feminine tailoring and sustainable practice in their materials and manufacturing.  Perry’s idea of making clothes more convertible from season to season extending the garments wearability is a generous thought in the obsessive ideology  of over consumption of fashion for profit that takes an inevitable toll on the environment.  Perry has worked for Marc Jacobs and Norma Kamali before going independently to come up and above with a cause that transcends the fashion world in so many ways without sacrificing beauty or the planet.



France and Eco Fashion

25 Sep

Ethical Fashion in Europe is making some headway in the last 5 years. This past show at the Louvre has an exciting group of sustainable and ethical fashion designers to exhibit on the runway in September.  You can view their collections on their website:  http://www.ethicalfashionshow.c/efs2/crbst_218.html 

I’ve been working on some projects and hope to get more information on site with these organizations and will continue to keep updates for everyone!

This is a quote from the organization

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he Golden Age of Capitalism was dominated by the
popular belief that economic growth brought happiness.
After that period, criticism of the consumer society began to
In fact what triggered this growth was apprehension, rather
than the altruism of a small group of consumer activists.
The 1980s marked the beginning of a concern for the
environment and the protection of animals. The period that
followed, the 1990s, was marked by various affairs of
corruption. After the year 2000, globalization accelerated
significantly with China becoming a member of the WTO,
growing media coverage of the social problems linked
to globalization (working conditions, child labor…) and
health and food scandals (mad cow disease, SARS). Finally,
numerous documentaries, television programs and movies
alerted people to the upheaval that the planet was undergoing.
This context led to an increased awareness world-wide of
the social and environmental problems threatening the planet.
A need for transparency and ethics in dealings with companies
and brand names emerged. This need was accompanied
by a preference for products that had meaning and the
conviction of some people that it was possible to change the
world through consumer actions.