Sri Lankan Competitive Advantage: “Garments without Guilt” !?

16 Jan

Who knew that Sri Lanka was in the business of ethical apparel manufacturing?  In fact their government backed initiative call “Garments Without Guilt” is their native trade association Sri Lankan Apparel’s biggest endeavor for garment manufacturers.  It seems that they have been working with the International Labor Organization in signing the 31 Conventions of the ILO and being the only country to do so.  These conventions list some of worst offenses to workers that would be denounced by factories who sign it.   This is a huge step by an Asian garment manufacturer where bottom line is more precedent than human rights.  Sri Lankan companies like Brandix are in the forefront with this movement to be leaders as powerful and honorable employers. Brandix currently exports 60% of it’s contracted apparel to the U.S.   Though, it is outsourced it has better credibility in product ethics than  other counterparts in the outsourced market.  They seek a competitive advantage over other manufacturers by a running efficient, resourceful, sustainable businesses who do not exploit it’s labor for profit.  Sri Lankan’s model is supplier driven as many apparel manufacturers are following the buyers trend for more companies that are ethical in their business practices.

This shows that there will be more of this model of ethical sustainable practice as more buyers who seek to outsource their private label merchandise to companies who are part of the new competitive advantage of the most honorable in their business practices.

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2 Responses to “Sri Lankan Competitive Advantage: “Garments without Guilt” !?”

  1. westwood January 20, 2012 at 3:25 am #

    Steps in the right direction!

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